Why Lucozade will never be the Holy Spirit

Have you seen Lucozade’s latest ad?

King David has just challenged Goliath to a fight. The giant knocks at David’s door. Understandably nervous, David downs a bottle of Lucozade before heading out.

The advertising angle is obvious - you only need to reach for some Lucozade to beat your enemies. Whether it’s the morning routine, lunchtime run or all-nighter.

Some will criticise Lucozade for its light-hearted depiction of one of the most famous events in the history of God’s people. Others will see it as harmless fun.

Either way, the Lucozade ad highlights something important which we can forget about the power God gives us by his Holy Spirit.

David & Goliath

The story of David and Goliath is not mainly about David and Goliath. It’s about God's victory over his enemies through his future king (1 Samuel 17:46-47).

It looks forward to Jesus. The powerful teacher. The miracle worker. God’s long-promised king.

But this same Jesus is the poor carpenter’s son. The crucified criminal. Crushed under the weight of our sin.

And even more surprising than David's victory over Goliath, Jesus' broken body was raised to life overpowering death itself (Revelation 1:17-18)

And here's the thing. The same, powerful Spirit that raised Jesus to life lives in us too (Romans 8:11).

Our Goliath

And that means the Spirit who lives inside us is not like some orange liquid we drink whenever we need a boost.

No, the Holy Spirit is God living in us. He empowers us to daily put to death our greatest enemy. Not a giant warrior but sin, which stands between death and life (Romans 8:13).

As John Owen put it,

"Not to be daily [using] the Spirit and new nature for the [killing] of sin is to neglect that excellent [help] which God has given us against our greatest enemy."

Not even Lucozade can do that.